Starbucks Philippines is welcoming the holidays with the comeback of the well-loved Starbucks Traditions Collection, now on its 23rd year. Starting November 2, customers can once again earn stickers through the Starbucks PH App or QR Promo Card to redeem exclusive pieces from the 2026 lineup.
Carrying the theme “Invite Joy,” this year’s collection serves as a warm invitation to return to the comforting atmosphere of the coffeehouse, where the rich scent of freshly brewed coffee, friendly greetings at the counter, and a sense of togetherness shape our holiday rituals.
“For 23 years, Starbucks Traditions has been both a collectible and a shared experience between our partners (baristas) and our customers inside the cozy space of our stores,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This season, we invite everyone to rediscover the joy in the holiday traditions that matter most to them.”
Invite Joy with Music
The 2026 Starbucks Traditions video is set to “Ligaya,” the classic hit from Filipino band Eraserheads, a song that resonates across generations. Featuring real Starbucks partners behind the bar, the film highlights the campaign’s message of lasting connection and celebrates the uniquely Filipino tradition that has formed around the Starbucks Traditions Collection over the years. The full video can be viewed on Starbucks Philippines’ official social media channels.
“The holidays in the Philippines are steeped in nostalgia, and the timeless charm of ‘Ligaya’ beautifully reflects that feeling,” Silva added. “By centering our video on this Filipino track, we honor the joy that our partners bring every day, as they share simple and sincere moments with our customers.”
To further bring the campaign to life, “Ligaya” will also be heard in all Starbucks stores nationwide from November 2 to January 5 as part of the holiday soundtrack.
Invite Joy with the 2026 Starbucks Traditions Collection
The 2026 Starbucks Traditions Collection is designed to match different daily rituals, turning everyday coffee moments into something more meaningful.
Customers will receive one (1) e-sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage through the Starbucks PH App or QR Promo Card. After collecting 18 stickers, they can redeem one of four core items from the 2026 Starbucks Traditions lineup: a planner, cold cup, tumbler, or mug.
2026 Siren Planner with Carrier
Rendered in sophisticated charcoal and onyx, this planner comes with a matching leather carrier that keeps daily essentials in one place. It includes a sleek pen, encouraging mindful note-taking, planning, and reflection throughout the festive season.
2026 Onyx 15oz Stainless Steel Tumbler
Crafted from stainless steel and built to maintain beverage temperature, this 15oz tumbler is ideal for people on the go. Its deep onyx shade, accented with subtle metallic details, adds a polished touch to any routine, from busy commutes to quick coffee breaks.
2026 Charcoal 24oz Cold Cup
This 24oz acrylic cold cup comes with a gentle iridescent finish, paired with a sleek black lid and straw. It is designed as the perfect companion for iced favorites, whether you are heading to work in the morning or enjoying a relaxed afternoon pause.
2026 Sandstone 12oz Mug with Pouch
Featuring soft, earthy tones, this 12oz ceramic mug brings a calming presence to any morning coffee routine. It is paired with a coordinating pouch that can hold small essentials, encouraging you to slow down, stay organized, and savor every thoughtful moment.
Sticker collection begins on November 2, 2025 in all Starbucks stores nationwide. For a closer look at the 2026 Starbucks Traditions Collection and new holiday offerings, customers can visit www.starbuckstraditions.ph.
About Starbucks
Since 1971, Starbucks Coffee Company has focused on ethically sourcing and roasting high-quality arabica coffee. With more than 34,000 stores around the world, Starbucks is recognized as a leading roaster and retailer of specialty coffee. Guided by its commitment to excellence and its core values, the company brings the Starbucks Experience to life for every customer with every cup. To learn more, visit stories.starbucks.com or www.starbucks.com.
About Rustan Coffee Corporation
Rustan Coffee Corporation, the licensed operator of Starbucks in the Philippines, opened the country’s first Starbucks store at 6750 Makati on December 4, 1997. As of 2025, the company manages more than 400 stores across over 60 cities nationwide. Guests can enjoy the Starbucks Experience by visiting stores or exploring offerings online at www.starbucks.ph.
