Jack Daniel’s Tennessee Whiskey has launched the second phase of its multi-year music platform, Jack Daniel’s On Stage, carrying the umbrella theme Road to Indiefest. This new chapter keeps the spotlight on Filipino independent artists while rallying musicians, producers, and fans to celebrate the vibrancy, authenticity, and togetherness of the local indie community.
Fans can connect with favorite acts through curated Jack Daniel’s On Stage experiences as the scene builds toward the third Jack Daniel’s Indiefest in 2026. The program honors the spirit of independence and underlines Jack Daniel’s continued support for the country’s indie movement.
Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia, shares, “This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie music scene while opening its doors to the wider community of independent creatives. It celebrates collaboration between indie artists, indie production groups, and the broader indie creative community, bringing together diverse voices that embody the true spirit of independence and authenticity.”
For this chapter, the lineup was chosen from 35 indie acts nominated by production group partners during last year’s Jack Daniel’s On Stage: Playlist Live. A panel of music industry experts and partners, previous “Chosen One” artists, and the Jack Daniel’s team selected 20 artists to advance, showcasing the distinct voices and diversity of today’s Filipino indie sound.
This year’s 20 standout indie artists are Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo. Each brings fresh perspective and energy that defines the indie scene.
“What truly guided our choices was the quality and energy of the artists’ live performances. The passion and authenticity they bring on stage, as well as the originality of their music,” Fajardo adds. “Equally important was their willingness to move forward with the program, showing openness to growth and collaboration. It’s this raw connection and genuine spirit that sets them apart.”
Jack Daniel’s On Stage unfolds through quality pocket shows that help artists and audiences engage at the grassroots and across the broader indie ecosystem. A key highlight is PROD NIGHTS, running from September 2025 to March 2026, with 23 sponsored shows from indie production partners whose work Jack Daniel’s On Stage recognizes and supports as vital to keeping the community thriving.
Fans can also catch MIXTAPE on November 15 and December 13, 2025, where all 20 championed artists are paired to reimagine each other’s songs in full-set collaborations, spotlighting community spirit and creative versatility.
Another initiative, SOUNDCHECK, features three interactive voting events from January to March 2026, giving audiences a meaningful role in determining which artists advance. SESSIONS, also scheduled for January to March 2026, lets all 20 acts showcase their music live online with the official radio partner, Jam 88.3.
The Jack Daniel’s On Stage Media and Trade Mix took place at Monarch Manila, the official venue partner, with Jam 88.3 as official radio partner and Billboard Philippines as official music media partner.
Jack Daniel’s On Stage – Road to Indiefest proudly presents its indie production partners: Doc Def Productions, Funky Beat Entertainment, GNN, Locked Down Entertainment, Otelik Presents, SYQL, The Flying Lugaw, and Red Ninja Productions.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. For more information visit www.jackdaniels.com.
Where there’s Jack, there’s music.
