GRWM Cosmetics Face Card Palette Update: Heart Evangelista Leads Inclusive and Sustainable Beauty
When style icon Heart Evangelista stepped onto the GRWM Ball stage at Okada Manila, she unveiled the GRWM Cosmetics Face Card Palette, a collection built on self-expression, inclusivity, mental-health advocacy, and animal welfare.
Girl Power With Purpose
Heart’s long-standing support for PAWS aligns with founder and CEO Mae Layug-Madriñan’s promise of cruelty-free and greener production. Together they prove that advocacy can share the spotlight with glam while inspiring meaningful change. Mae calls the alliance a catalyst that moves people to act for animals and the planet.
Meet the Face Card Palette
The GRWM Cosmetics Face Card Palette features a magnetized case that lets users swap pans for endless custom looks in one slim compact. The launch also introduces Color Lock Eyeshadow Booster, a primer that keeps pigments vivid and crease-free from sunrise to after-party.
Beauty That Cleans Up After Itself
Strengthening its eco stance, GRWM partners with HMR Envirocycle, a DENR-accredited recycler. Empty bottles and pans can be returned to 2.15 Coffee x GRWM Cosmetics in Molino 3 for responsible processing, and plans to expand nationwide are underway. Shoppers receive an in-store discount for every drop-off.
Shop It First
The updated Face Card collection is live on GRWM’s e-commerce channels, with physical rollouts at Watsons to follow. Keep tabs on @grwmcosmetics across Facebook, Instagram, TikTok, Shopee, and Lazada for tutorials, behind-the-scenes content, and exclusive promos.
About GRWM Cosmetics
GRWM is a Filipino beauty brand dedicated to celebrating every skin tone through inclusive, cruelty-free, and eco-conscious products that empower self-expression.
