greets the market with a playful spirit that fits right into any makeup rotation and speaks to Filipinas who love K-Beauty but want looks that feel effortless and wearable.
Filipinas have long embraced K-Beauty ideals like glass skin and that idol glow, yet the routine does not have to be complicated. Aegyo keeps it simple with creative, easy-to-use formulas made for on-the-go days. The promise is straightforward: unlock your K-glow without the fuss, whether you are heading to class, clocking in at work, or catching up with friends.
To kick things off, Aegyo hosted a K-Beauty Masterclass during its launch last October 21 at a Korean-inspired cafe in Quezon City. The program put Aegyo products through real-time demos to show how each pick performs across different skin tones. If you are fair, morena, or in between, there is an Aegyo match for your routine. Local K-Beauty fans also shared how channeling Korean-inspired looks boosts their confidence and sparks creative self-expression.
Korean personality Dasuri Choi led the Aegyo K-Beauty Masterclass with her signature charm and know-how, guiding attendees through techniques that deliver a fresh, glowing finish. Aegyo Brand Manager Luciene Santos welcomed guests and shared the inspiration behind the launch, setting the tone for a brand that blends K-Beauty cues with the day-to-day realities of Filipina beauty. Media and KOL guests explored the latest lineup, captured content from the masterclass floor, and joined mini challenges that showcased quick transformations.
The debut collection features four dermatologically tested essentials that are fun to use, easy to carry, and seamless to apply. The lineup includes Velvet Red Lip and Cheek Tint, Sugar Coral Lip and Cheek Tint, Glitter Pink Lip Gloss, and Midnight Black Mascara. The packaging is travel-friendly and mess-free, so touch-ups are quick and convenient. Prices land in the pocket-friendly range of Php 89 to Php 99, which makes building an Aegyo kit simple.
Demos from the guest makeup artist highlighted a radiant morena-inspired look and showed how the new formulas layer well for soft color, shine, and definition. Attendees tried the products, compared finishes, and shared notes on comfort and wearability. Winners of the masterclass challenge took home bragging rights and that signature K-beauty glow-up feeling, rounding out a launch that centered on inclusivity and fun.
Aegyo arrives as the newest concept under Atlas Icon Corporation, an affiliate of Lamoiyan Corporation, the company behind trusted names like Hapee, Gumtect, Dazz, and Licealiz. This launch marks Atlas Icon Corporation’s first makeup line. Rather than chase fleeting trends, Aegyo draws from proven K-Beauty principles and adapts them to everyday Filipina routines. The event also brought the core team together, including IDG Head Anton Cabanero, National Sales Director Raul Tabigue, Technical Director Connie Bahia, COO Bing Cavestany, National Sales Director Jasmine Lopez, and VP and Business Development Peter Paul Ang. The Aegyo team, CASTRO PR, and media partners capped the day with a group celebration.
Ready to live the #AegyoOnTheGlow life and be a #CertifiedAegyoCutie? Aegyo Beauty is available on TikTok. Discover your new essentials and bring that soft K-Beauty glow straight to your doorstep. For more, visit @aegyobeautyph on TikTok.
