Dazzle Me is doubling down on complexion in the Philippines with its Cover Me base line and a headline-grabbing spray blush. The push is anchored by a Super Brand Day on TikTok Shop running 22 to 24 October 2025, with brand posts teasing the window for add-to-cart deals.
Cover Me Serum Foundation SPF35 PA+++: Soft-matte coverage that stays light
The Cover Me Serum Foundation is positioned as a lightweight base with SPF35 PA+++ that smooths skin while staying comfortable in humid weather. Brand creatives call out three core claims: 24H VC-Radiance Matte, Zero-Shine Airy Wear, and Seamless Blend Cover. These speak to a soft-matte look that aims to control shine without feeling heavy.
Ingredient databases list the formula as free from harsh alcohols, common allergens, oils, parabens, and sulfates, aligning with its everyday-wear story for a wide range of skin types.
Cover Me Serum Concealer Duo: Two finishes in one compact
The Cover Me Serum Concealer Duo is a 2-in-1 concealer and skin tint designed for both targeted coverage and quick all-over evening. Brand and creator reels demonstrate the dual-use format and emphasize blendability and payoff, which makes it a practical partner for the foundation.
Independent ingredient trackers echo the free from profile noted in the foundation, reinforcing why users reach for the Duo for daily routines.
Airbrush Spray Blush: From novelty to new staple
Dazzle Me’s Airbrush Spray Blush shifts cheek color from obvious stripes to a fine, diffused mist that looks blurred on camera. The brand frames it as the first spray blush locally, and pro-MUA nods on social channels have helped the format break into mainstream kits. Local lifestyle media has also covered the launch, adding visibility beyond social feeds.
Super Brand Day in the Philippines
Mark your calendar for 22 to 24 October 2025 on TikTok Shop. Dazzle Me’s own posts flag the three-day window, with Birthday content building momentum around the brand’s hero SKUs throughout October. Some posts hint at significant savings tied to the event.
Why this lineup is trending now
The 2025 complexion trend in local feeds favors breathable bases that hold up in heat, paired with soft-focus cheek color that reads seamless in photos and video. The Cover Me Serum Foundation’s shine-control claims, the Concealer Duo’s two-in-one utility, and the misted finish of the Airbrush Spray Blush map directly to that demand.
