Digimap, one of the country’s leading Apple Authorized Resellers, welcomed the latest generation of iPhone with a nostalgic twist at its iPhone 17 midnight launch in One Ayala. The event fused technology, community, and a love for the classics under the theme Throwback to the Future, transforming the venue into a neon-lit playground with retro details and future forward installations.
Simultaneous midnight rollouts took place at Ayala Center Cebu and at Digimap’s newest branch in Alabang Town Center, bringing the excitement to more Apple fans across the country.
Top executives joined the One Ayala celebration, including Anton Gonzalez, President, Gerald Senolos, Country General Manager, Jennifer Maranan, Country Retail Operations Head, and Laine Vallar, Country Marketing Head.
Crowds, Community, and a Countdown to Midnight
From the early evening, Apple enthusiasts, media, influencers, and loyal customers lined up to be among the first to experience iPhone 17 once the clock struck twelve on October 17. While waiting, guests enjoyed live music, interactive setups, and immersive photo corners.
To mark the official start of iPhone 17 sales in the Philippines, Digimap rewarded early birds with limited freebies:
- First in line: up to ₱37,000 worth of freebies
- Next 29 customers: ₱14,000 worth of freebies
- 31st to 100th customers: gift bags valued at ₱8,000
Live DJ sets, raffles, and special offers from Home Credit as co-presenter, together with major sponsors UnionBank and HSBC, kept the momentum high. Partners provided on-site installment and financing options to make upgrades easier and more convenient.
A Retail Experience, the Digimap Way
The launch embodied Digimap’s mission to make every Apple moment feel personal for Filipino consumers. Country Marketing Head Laine Vallar shared that the theme celebrated how far mobile innovation has come while rekindling the joy of discovering new tech. Country General Manager Gerald Senolos emphasized a nationwide vision that balances personalized service, flexible financing, and brand activations to bring technology and human connection together.
Since its Philippine debut in March 2023, Digimap has grown rapidly with support from MAP Group (Mitra Adiperkasa), Indonesia’s leading lifestyle retailer with more than 3,500 stores and 150 brands. The One Ayala flagship, opened in October 2023, symbolizes this blend of global retail excellence and local insight. Digimap now operates over 20 stores nationwide and targets 30+ locations by end-2025.
Alongside its multi-brand concept Digiplanet, Digimap is shaping a retail ecosystem for how Filipinos live, work, and stay connected.
Making Apple More Accessible
Digimap continues to offer customer friendly ways to own the latest devices:
- Trade-in programs
- 0% installment plans
- Easy financing
- Lifestyle oriented store environments
As the sister company of Planet Sports—home to brands like Foot Locker, New Balance, Hoka, Converse, and Skechers—Digimap delivers best-in-class retail operations with a distinctly Filipino touch.
Where to Get the iPhone 17
The iPhone 17 is now available at all Digimap stores, online at digimap.ph, and through the Shopee Flagship Store, with exclusive launch bundles, trade-in deals, and flexible payment options for a limited time.
Follow @DigimapPH on Facebook, Instagram, and TikTok for updates on offers and future launches.
