In 2024, the Philippines and Southeast Asia are buzzing with excitement over Labubu, a whimsical plush toy that has quickly become the hottest collectible. From celebrities to everyday fans, everyone seems to have embraced this quirky character, making Labubu a must-have accessory
What is Labubu?
Labubu is this super cute, elf-like creature created by Kasing Lung, a Hong Kong artist who’s now based in Belgium. Introduced back in 2015, this plush toy features a cheeky grin, sharp little teeth, and a vibe that’s both mischievous and endearing. It’s inspired by Nordic myths and fairy tales, which makes it even cooler. Think magical creatures, but with a fun twist!
Labubu really blew up thanks to a collab with Pop Mart in 2019, a brand known for its collectible blind-box toys. But the game-changer? Lisa from Blackpink!
When she posted pics with Labubu, it was like a tsunami of hype. Everyone wanted in on the action, especially after she rocked Labubu keychains on her luxury bags. Suddenly, Labubu was everywhere!
Celebrity Endorsements in the Philippines
Labubu has not only captured the international market but has also found a strong following in the Philippines. Several local celebrities have jumped on the Labubu bandwagon:
- Heart Evangelista, known for her fashion sense, has been seen accessorizing her luxury bags with Labubu plush pendants.
- Marian Rivera boasts an impressive collection, including various sizes of Labubu figures.
- Vice Ganda showcased her collection of six Labubu dolls during an episode of “It’s Showtime,”.
Pricing and Availability
Labubu collectibles are available at prices ranging from ₱900 to ₱51,000, depending on the size and rarity of the doll. They can be found in Pop Mart stores and various online platforms, making them accessible to fans eager to join the trend.
The Labubu craze is more than just a cute toy; it’s a whole vibe that’s bringing back that nostalgic collectible energy from the 90s. It’s all about fun, creativity, and reclaiming a bit of childhood joy. Whether you’re a die-hard collector or just love the aesthetic, Labubu is here to stay.
So, are you ready to grab your own Labubu and join the hype? Because it looks like this plush toy isn’t going anywhere anytime soon!
Cover image credit: Pop Mart
