Kim Chiu steps into a daring new role, bringing her signature charm and fire as a iconic Tanduay calendar girl.
Guess 2024 is shaping up to be Kim Chiu’s ultimate glow-up year. Fresh off the success of Viu’s original adaptation of the Korean hit series What’s Wrong with Secretary Kim—starring Kim and Paulo Avelino—she’s been on a winning streak. From their Prime Video thriller Linlang, which earned her the Outstanding Asian Star recognition at the 2024 Seoul International Drama Awards, to their upcoming first movie together, My Love Will Make You Disappear (set for a February 2025 release), Kim has been unstoppable.
But just when we thought the Kim Chiu the Chinita Princess couldn’t turn up the heat any higher, she dares to step into her boldest role yet: Tanduay 2025 calendar girl.
It’s Official: Kim Chiu is Tanduay’s 2025 Calendar Girl
In the initial photos released by the liquor brand, Kim exudes unapologetic allure. Posing in sultry lace lingerie with a smoldering gaze, she proves she’s ready to own this new era. Shot by Gee Plamenco, the campaign’s visuals are a feast for the senses.
In one frame, Kim sizzles in a fiery red two-piece. It perfectly complements her crimson matte lips. She exudes confidence and sex appeal. Her ombré locks cascade in soft waves, styled by RJ Dela Cruz. Jake Galvez’s bold makeup adds the finishing touch to her look. Adrianne Concepcion, her trusted stylist, ensured every detail of her wardrobe radiated sophistication.
The official launch at the Lucio Tan Jr. Center in Pasay was nothing short of a spectacle. Kim took the stage like a runway queen. She channeled her inner Victoria’s Secret angel in a white bralette and sheer mini skirt. Knee-high heeled boots completed her look.
Flowing wings billowed behind her as she strutted to BLACKPINK Lisa’s New Woman, hyping up the crowd with every step. It was more than a fashion moment—it was a statement: Kim Chiu has entered a new chapter, and she’s doing it her way.
Reflecting on the Milestone
Reflecting on this milestone, Kim shared her initial reaction to being offered the role. “Of course, shocked. I asked myself if I was ready to do this. A lot of people know me since ‘Pinoy Big Brother’ tapos I grew up in front of their eyes, and it’s about time na rin for me to do this,” she told the press. She added, “I feel empowered. I feel grateful to be Tanduay Calendar Girl for 2025 kasi I feel like this is such a powerful moment for me. I believe this is a testament to how much I’ve grown and how far I’ve come not only as an artist, as an individual—but most especially as a woman.”
Kim admitted this bold move wasn’t something she ever imagined during the early days of her career. “But here I am now. It’s something brave that I did this year. They think it’s about time for me to do this, and I embraced it—parang in-enjoy ko na every step of the journey. It’s a surprise for me to be able to do this, and I’m very grateful.”
Preparation for this milestone went beyond fitness and diet—though Kim’s dedication to running and staying active is no secret to her social media followers. “More than physical preparation, it’s more on mental preparation kasi hindi naman talaga ako sanay to do this kind of photoshoot,” she shared. “Gusto ko lang magbigay ng something new to my audience, to my fans, and to experience something I never did. Scary but at the same time, yes!”
The response from fans and the industry has been overwhelmingly positive, proving that Kim’s boldness paid off. Beyond being a calendar girl, this moment symbolizes breaking barriers, embracing confidence, and celebrating every step of her journey.
Looking Ahead
As 2024 draws to a close, Kim Chiu stands at the forefront of 2025, embodying strength, beauty, and fearlessness. What’s next for the Chinita Princess? If this year has taught us anything, it’s that Kim isn’t just following the path—she’s blazing it.
Here’s to celebrating her success and looking forward to the surprises she’ll bring in the new year. Let this be a reminder to embrace your boldest self, just like Kim did.
Cover image credit: @chinitaprincess
