The Filipina style icon, actress, and artist brings her signature elegance and bold sophistication to the world of luxury fragrances.
When we talk about Fashion Week, high fashion, and luxury brands, one name that instantly comes to mind for Filipinos is Heart Evangelista. Whether you’re an avid follower of her interactive and stylish social media posts or simply scrolling and stumbling upon her effortlessly chic content, there’s no denying that Heart embodies fearless creativity.
She has an innate ability to elevate every piece she wears—whether styling couture, accessorizing with statement pieces, or mixing high and low fashion with ease.
And now, adding another global title to her ever-expanding portfolio, Heart Evangelista, has been named the newest Mugler Fragrances’ Ambassador for Southeast Asia. Mugler is famous for its bold and boundary-pushing scents. The brand found the perfect muse in Heart. Her unapologetic sophistication and confidence align perfectly with Mugler’s daring vision.
The Power of Fragrance: Heart’s Go-To Mugler Scents
Heart is known as a front-row regular at Paris Couture Week. She’s also a collaborator with major fashion houses. Beyond that, she has been a devoted Mugler fan for years. Her love for the brand began at 14 when she discovered its signature scents. That special moment later came full circle with her official appointment as Mugler Fragrances’ Southeast Asia ambassador.`
Mugler creates hyper-sensual, hyper-inventive, and charismatic perfumes that masterfully blend alchemy with artistry. More than just a scent, each fragrance is an empowerment statement, celebrating individuality, confidence, and self-expression—qualities that resonate deeply with Heart.
As Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution, puts it: “Heart embodies the fearless and fascinating essence of Mugler.”
Indeed, Heart is a natural fit for the brand—an icon who embodies transformative beauty and unapologetic elegance. In her own words, “Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn’t just create fragrances; they create art that empowers people to express themselves in the most authentic way.”
For Heart, wearing perfume goes beyond just smelling good—it’s about creating an aura, leaving an impression, and embracing one’s personality in the most captivating way. Her signature scent? Mugler’s Angel Nova.
“It’s so mysterious and captivating—it always makes me feel powerful yet feminine.” She also loves to switch between different Angel scents, depending on her mood. “Each Angel—such as the iconic Eau de Parfum or Angel Fantasm—has a special place for me, and it really depends on my mood at that moment.”
Heart Evangelista: The Global Fashion and Fragrance Force That She Is
In 2024, Heart posted about Angel Nova in an Instagram reel. Within hours, fans rushed to buy it. This sparked the viral trend #HeartMadeMeDoIt. It wasn’t her first time influencing a sellout. From a Julia Summer x Lancaster tote bag to a Pat McGrath MatteTrance lipstick, her featured items often become must-haves.
Indeed, Heart Evangelista isn’t just a style icon—she’s a high-caliber fashion powerhouse whose influence extends beyond social media. Her authenticity, confidence, and fearless approach to self-expression have solidified her as a true force in luxury fashion and beauty.
Heart’s latest achievement is earning the No. 1 spot in the 2025 Paris Haute Couture Week media impact ranking. She surpassed Blackpink’s Jennie and Jisoo. Heart generated $3.8 million in media impact value (MIV). Jennie followed with $3.7 million MIV, while Jisoo earned $2.4 million MIV.
Over the years, Vogue, Harper’s Bazaar, and Forbes France have featured Heart, earning her global recognition. She continues to be a front-row staple at prestigious fashion events across Europe and Asia, cementing her place as a global style icon.
As someone who has fearlessly paved her own path, one thing is certain—Heart Evangelista is just getting started. The universe favors the bold, and for those who dare to express themselves unapologetically, success follows. With her new role as the Mugler Ambassador, Heart Evangelista continues to shine as a global fashion and beauty icon.
So, have you tried Mugler’s Angel Nova yet? Because if Heart’s influence tells us anything, it’s that smelling good, feeling good, and embracing your own unique magic is always in style.
Cover image credit: Heart Evangelista
