Get ready—this sweet sensation is set to open later this year!
Filipinos have always had a soft spot for sweets. From halo-halo and leche flan to kakanin, and, yes, even our famously sweet-style spaghetti—there’s no denying our collective love for sugary treats. So, it’s no surprise that dessert trends from around the world often find a happy home here. Doughnuts? We’re obsessed. Ice cream? Always. And now, say hello to your next food crush: fried dessert sandwiches.
Wait, what?! Yup, you read that right. Japan’s famous fried dessert sandwiches from Age.3 are finally making their way to the Philippines, and they’re setting up shop at SM North Edsa in Quezon City around the middle of this year. Known for drawing long lines (consider this your early heads-up), Age.3 has made waves in Japan, Hong Kong, and Australia for their unique take on dessert—and now, we get to try it without hopping on a plane.
Here’s What We Know So Far About the Opening of Age.3 in the Philippines
So, what exactly is Age.3? Pronounced “ah-geh-san,” the name is a clever play on words. “Ageru” means “to deep-fry” in Japanese, and “san” stands for both the number three and a cheeky nod to “sando” (short for sandwich). The result? A delicious little pun that matches the fun, quirky vibe of the brand.
But the delectable fun happens in the sandwich itself. Age.3 takes thick slices of fluffy Japanese shokupan (milk bread), fries them to golden perfection, then slices them diagonally and stuffs them with dreamy, creamy fillings. The result? A warm, crispy exterior and a cool, sweet center that hits all the right notes—soft, crunchy, rich, and refreshing.
While we’re still waiting on the official Philippine menu, the OG Japanese lineup is already drool-worthy: whipped cream imported straight from Japan, fresh fruits like strawberries and mangoes, and toppings like biscuit crumbles, sprinkles, or syrupy drizzles. There are even savory options—yes, savory!—featuring curry, creamy egg salad, and even sandwiches stuffed with noodles (because carbs on carbs is the ultimate Filipino love language, obviously).
In Australia, Age.3 serves up around 30+ flavors, so fingers crossed we get a good selection when the PH store opens. Sweet, savory, fruity, or chocolatey—there’s bound to be something for every kind of foodie.
No official date has been confirmed yet, but the signage is already up, which means it’s really happening soon. And honestly? We can’t wait. Whether you’re a dessert lover, a J-culture fan, or just always on the hunt for the next viral food trend, Age.3 is about to become your new go-to craving.
Stay tuned—we’ll be keeping our eyes (and taste buds) ready!
Cover image credit: Trip Advisor
