When it comes to skincare, Filipinos know that battling oiliness, humidity, and acne-prone skin is a daily grind. But homegrown brand Klued just dropped a new essential that promises to make your skincare routine simpler, smarter, and way more effective: the Pore-Purifying Cleansing Oil.
Unveiled at a vibrant launch event at Odd Café in Ortigas, this new product is specially formulated for oily, sensitive, and acne-prone skin—making it a must-have for many Filipinos. And yes, if you missed the Sunday launch (relatable), here’s everything you need to know.
Why Oil-Based Cleansing Just Makes Sense
You’ve probably heard the saying: “Oil attracts oil.” It’s not just skincare lingo—it’s science. Klued founder Max Cañega broke it down simply during the launch, sharing,
“Klued’s Pore-Purifying Cleansing Oil expertly harnesses this, lifting away sebum, sunscreen, and stubborn makeup that can lead to clogged pores and breakouts. It’s a crucial first step for anyone looking to achieve clearer, healthier skin.”
Unlike harsh cleansers that strip the skin, this formula melts away impurities while keeping your natural barrier intact. The product emulsifies into a silky, milky texture when rinsed, leaving your skin clean—not greasy.
Gentle Power: Ingredients That Actually Work
What sets this cleansing oil apart is its blend of powerhouse yet skin-soothing ingredients:
- Turmeric Root Oil – Fights inflammation and bacteria while calming the skin.
- Sunflower Seed Oil – Regulates sebum and supports your skin barrier.
- Tea Tree Leaf Oil – A trusted acne-fighter that keeps oil in check.
- Jojoba, Grape Seed & Sweet Almond Oils – Deeply nourishing but never pore-clogging.
Dermatologist Dr. Erin Jane Santos (@TheNerdyDerma) stressed during the panel that for Filipino skin, which tends to lean oily and sensitive due to climate, “a gentle yet effective approach to cleansing is essential.” Influencer Ruzz Melendez (@SkincareByRuzz) also chimed in about the myths surrounding non-comedogenic products and why double cleansing remains key.
As a bonus, the formula is fragrance-free and non-stripping—a huge win for anyone who’s ever broken out from a “gentle” product that wasn’t actually gentle.
Confidence in a Bottle
Beyond skincare, the launch event embraced self-expression and confidence, featuring high-energy performances by drag artists Naia Black and Matilduh. It was more than a product reveal—it was a celebration of being unapologetically you, which is exactly what Klued stands for.
Ready to step up your skincare game? The Klued Pore-Purifying Cleansing Oil is now available on TikTok Shop (@klued_), Shopee, and Lazada.
