Mandaluyong City, Philippines – GRWM Cosmetics, the fast-rising Filipino beauty brand, opens the doors to its first Goal Getters Academy Batch 1 on 24 May 2025 in Makati. The one-day masterclass brings together 30 handpicked, up-and-coming content creators from across the Philippines who will level up their skills in beauty, branding, and storytelling with industry leaders.
Building the Next Wave of Beauty Influencers
Goal Getters Academy turns GRWM Cosmetics’ long-time “beauty for all” philosophy into real-world impact. The program equips fresh talent with the tools to create purposeful, click-worthy content while staying authentic to their personal brand.
- Session 1: Own Your Why – Transformational Energy Life Coach Libni Fortuna-Amatong guides creators in anchoring their content journey to a clear purpose.
- Session 2: Create That Connects – GRWM Cosmetics CEO and Founder Maryann Layug-Madriñan shares proven tactics on crafting relatable, value-driven beauty posts that resonate with audiences.
- Session 3: Presence with a Purpose – Certified Image and Color Consultant Ingrid Nieto breaks down personal branding, on-camera confidence, and building a standout online presence.
“Content creation changed my life. Goal Getters Academy is my way of paying it forward by giving new creators the knowledge and confidence to thrive,” said Maryann Layug-Madriñan, CEO and Founder of GRWM Cosmetics.
Why Goal Getters Academy Matters
- Empowers Filipino beauty voices – Lifts local creators and puts them on the map.
- Boosts high-quality user-generated content – Fuels SEO and social reach for both creators and the brand.
- Strengthens community engagement – Fosters a supportive network where inclusivity and empowerment come first.
About GRWM Cosmetics
Founded in 2021, GRWM Cosmetics delivers high-quality, innovative beauty products that celebrate individuality and self-expression. The brand champions inclusivity and empowers fellow Goal Getters to glow with confidence.
Stay Connected
- Website: grwmcosmetics.com.ph
- Facebook: facebook.com/hellogrwmcosmetics
- Instagram: @grwmcosmetics
- TikTok: @grwmcosmetics
- Goal Getters Community: facebook.com/share/g/335KpUNiDAeXAz69
- Hashtags: #grwm #grwmcosmetics #GRWMGoalGettersAcademy
Shop GRWM Cosmetics on Shopee, Lazada, TikTok Shop, and the official website.
