GRWM Cosmetics introduces “Volume 2,” a focused drop that expands the brand’s pro-ready toolkit and complexion solutions with new base options, precision tools, targeted correctors, finishing essentials, and shade selection guidance for effortless routines.
All About That Base appears in two finishes for customizable coverage. Fresh Matte is a self-setting multiuse base with a comfortable matte finish and full coverage blurring, recommended for normal and oily skin and called out as fragrance free with skin-loving ingredients that include Glycerin, Sodium Hyaluronate, and Grapeseed Oil. Radiance Tint is a hydrating multiuse base with a radiant finish and medium to full buildable coverage that lasts all day, indicated as fragrance free and recommended for dry and normal skin. Daily Skin Tint is shown with Broad Spectrum SPF 30 PA+++ and a lightweight, long-wearing, demi matte result with a blurring property and skin-loving ingredients. “Find Your Shade” materials guide users to match undertone and depth so the base looks and feels natural.
At the heart of the lineup are tools that streamline application. The Face Card G07 Triangular Precision Brush has a triangular profile for precise blending along facial contours, especially around the eyes and nose, and is indicated for cream and liquid formulas. The Goal-Getter’s Makeup Puff uses ultra soft, latex free 4T Rubycell with a pointed tip that fits facial curves and is shown for cream, liquid, and powder textures. The Goal-Getter’s Makeup Spatula is a stainless steel applicator with a smooth, precise edge for hygienic, streak free application, housed in a vegan leather sleeve and recommended for cream and liquid formulas.
Complexion gets a targeted update through the Face Card Multiuse Color Correcting Cream, described as full coverage with a blurring effect that is blendable, buildable, long lasting, and easy to use. New shade callouts include Pear to brighten, highlight, and add dimension, Mango to neutralize purple or blue tones on fair to light skin, Dragonfruit to neutralize dark or purple hues such as undereyes and hyperpigmentation, and Lavender to neutralize yellow undertones and revive dullness.
Set and finish steps lock in wear and refine texture. Mini Loose Baking and Setting Powder Ultra Blur is presented with an anatomy that includes a gold cap, a twistable sifter, and a mini triangular velvet puff. The powder is described as ultra fine and silky with blurring and oil control benefits, fragrance free, and formulated with Castor Seed Oil, Sunflower Seed Oil, and Vitamin E. Shade recommendation visuals include guidance for medium and tan to deep skin tones. All About That Base also introduces fixing sprays that help keep makeup in place. Ultra Matte Fixing Spray is called out for an ultra matte finish. Life-Proof Fixing Spray is described with skin film technology that helps hold makeup all day. The fixing spray family highlights skin caring ingredients that include Niacinamide, Panthenol, Vegan Ceramide, and Centella Asiatica Leaf Extract, along with a shake well before use instruction.
Eye and lip staples round out the drop. The Super Fine Liner Duo appears as a dual ended liner designed for precise definition. For lips, Lip Booze Tinted Sheer Balm debuts in a limited edition shade named HOPE and is shown with Vitamin E and Shea Butter for a comfortable, sheer finish.
“Volume 2” centers on clarity and performance. Tools are matched to formula types, shade functions are spelled out for quick selection, and textures are presented for seamless application and natural looking results.
