Get Ready With Me (GRWM) Cosmetics is bringing its biggest in-real-life beauty moment to the South, launching its first-ever grand pop-up store at Festival Mall, Alabang, just in time for peak holiday shopping.
Opening weekend kicks off with an exclusive Media and KOL event on Saturday, December 6, followed by the grand opening to the public on Sunday, December 7, 2025. The GRWM grand pop-up will run until March 31, 2026, giving Goal Getters plenty of time to shop, swatch, and stock up for the season.
A Homecoming for Southie Goal Getters
For GRWM, this is more than just another retail space. It is a full-circle moment. The brand started in the South, and this pop-up is designed as a homecoming for its loyal community, known as the Goal Getters.
“This grand pop-up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” shares Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “We have designed this space to be more than just a store, it is a hub where our community can experience our full range of products, participate in fun activities, and be part of our sustainable initiatives. We want everyone to feel seen and represented.”
Inside the pop-up, shoppers can explore the full GRWM lineup in one place, test shades in person, and discover new favorites with the help of the GRWM staff. It is built for real people with real routines, whether you are a full-glam devotee, a beginner still figuring out base shades, or someone who just wants a quick, everyday look.
Of course, it would not be a GRWM launch without something special. The brand is rolling out exclusive collections and bundles that make gift shopping easier, whether you are spoiling someone you love or treating yourself.
Holiday-Ready Bundles, Store-Exclusive Drops, and a Sustainability Push
The grand pop-up is packed with GRWM must-haves and new releases that will be hard to resist:
- All About That Base Volume II Collection – Featuring the hero product, the Daily Skin Tint in three sizes: regular, mini, and shade samplers, perfect for testing your match or building a travel-friendly kit.
- Limited Edition Face Card Holiday Collection – Making its physical store debut, this collection features a 6-pan customizable palette with a fresh packaging design. Ideal for those who love to mix, match, and personalize their glam.
- Curated Holiday Bundles – Thoughtfully packed sets that combine bestsellers and new drops, designed for gifting beauty lovers or rounding out your own makeup stash for parties and year-end events.
To make opening week even more exciting, GRWM is offering:
- Freebies and gifts-with-purchase for early visitors and qualifying transactions.
- Social media perks for guests who post about their visit during opening week, locking in special marketing freebies and strengthening the Goal Getters’ sense of community.
The brand is also making sure beauty and responsibility go hand in hand. At the pop-up, you will find a GRWM x Envirocycle Bin, where customers can drop off their empty GRWM containers for proper recycling and better waste management. In return, Goal Getters who participate in this sustainability initiative will receive a limited edition LipBooze in the shade Hope, a small but meaningful reward for choosing more mindful beauty habits.
From the inclusivity-driven product range to the eco-conscious efforts, the GRWM grand pop-up in Alabang feels like a love letter to the community that helped build the brand. If you are planning your holiday mall runs, this is one stop you will want on your list.
Mark your calendars, gather your friends, and step into the GRWM world at Festival Mall. Holiday beauty just got a very real, very local upgrade.
