brand’s signature Alpine purity while inviting Gen-Z Magazine readers to embrace a lifestyle that feels fresh, vibrant, and irresistibly Parisian.
At the heart of the campaign is Japanese illustrator Kanako Kuno, whose five playful labels transform everyday Paris moments—morning coffee runs, leafy boulevards, sunset strolls—into pocket-size artworks that keep wanderlust alive in every sip. Each 500 ml bottle is a reminder to nurture a youthful spirit, no matter the postcode.
To launch the line, Evian Philippines is throwing a nationwide photo challenge running until 31 August 2025. Spend at least ₱200 on any Evian products (limited-edition bottles included), snap a creative shot, upload it to Facebook or Instagram, then follow the QR-coded mechanics. One lucky winner will score a three-day, two-night staycation for two at Shangri-La The Fort, while other entrants can snag exclusive prizes.
Parisian vibes spill into the city at PAUL Le Café, One Ayala, where a Live Paris corner invites diners to strike a pose and taste French café culture until 17 August 2025.
The bottles are now on-shelf in convenience stores, supermarkets, and leading e-commerce platforms nationwide. Each drop begins as snowmelt in the French Alps, filtering for 15 years through glacial rock before surfacing with a balanced mineral profile that supports everyday wellness—a nod to Evian’s Live Young philosophy of nurturing body and mind at every age.
Whether you crave collectible artwork, Alpine hydration, or a shot at a luxury staycation, Evian’s Live Paris Live Young bottles deliver it all. Stock up, join the contest, and share your Paris-in-a-bottle moments with #LiveParisLiveYoungPH. Santé!
About Evian®
Evian® natural mineral water originates in the heart of the French Alps, a one-of-a-kind geological treasure. Over the course of 15 years, snowmelt filters through glacial rock, naturally enriching the water with a balanced blend of minerals before it reaches the Cachat Spring. For more than 25 years, Evian® has worked to protect the surrounding ecosystem, safeguarding the source’s purity for future generations. Naturally pure and uniquely balanced, Evian® mineral water is a healthy choice at any time of day. As a Danone brand, Evian® embraces the company’s One Planet One Health vision, recognizing that human well-being and planetary well-being are inseparable and striving to nurture both.
