The pop star’s latest beauty venture brings darker, more sophisticated tones inspired by the second Wicked film.
Ariana Grande is back with another enchanting beauty collaboration, and this time she’s diving deeper into the world of Oz. The singer’s R.e.m. Beauty brand is launching a new Wicked: For Good collection on October 1st, perfectly timed ahead of the highly anticipated film sequel hitting theaters in November.
This latest collection marks a departure from the pink-and-green palette of Ariana Grande’s previous Wicked collaboration, embracing a more complex and moody aesthetic that reflects the themes of the upcoming film.
Getting Moody in Oz
“The tones and themes of this film are a little bit heavier and a little bit darker, so of course, we had to follow suit with our collection,” Grande explained in a recent interview. The collection draws inspiration from the deeper elements of Oz, think enchanted forests, metallic cityscapes, and mystical poppy fields rather than just the bright, bubbly world of Glinda.
The result is a sophisticated range that feels both magical and wearable, perfect for those who want to channel their inner witch (good or wicked) in everyday life. Each makeup piece in this collection tells its own story from the world of Oz.
What’s in the Magic Box?
Ozian Forest Eyeshadow Palette
The collection’s centerpiece features what Ariana Grande calls “magical unexpected jewel tones and lush greens,” with subtle nods to the famous yellow brick road. This Wicked-inspired palette captures the mysterious beauty of Oz’s darker corners. It is also versatile enough for a variety of makeup looks.
Emerald City Metallic Eyeliner Set
These aren’t your ordinary eyeliners. Each liner in this Ariana Grande Wicked set is crafted to resemble the architectural beauty of Emerald City, complete with unique packaging details and shades that Grande calls “a modern take on everything Ozian.” Perfect for creating dramatic makeup looks inspired by the musical.
Poppy Plumping Lip Glosses
Inspired by the iconic poppy fields that play a crucial role in the Oz narrative, this trio of glosses offers bold yet wearable options that work for both casual and special occasions.
So Popular pH Adaptive Lip Oil
Perhaps the most innovative product in the collection, this lip oil transforms based on your body’s pH levels. Starting as a sheer wash with opalescent sparkles, it develops into a custom pink shade unique to each wearer a truly personal touch of magic.
Cherry Blossom Blush Palettes
Grande’s personal favorite from the Ariana Grande Wicked makeup collection, these versatile palettes work beautifully as both blush and eyeshadow. “I use them all over my face!” she shared, noting that both palettes are designed to complement all skin tones.
A Little Extra Sparkle
The collection also includes eye masks in three stunning finishes: holographic tones reminiscent of Glinda’s bubble, deep Emerald City green, and sleek Tin Man silver. These masks add an extra layer of luxury to any skincare routine. Staying true to the Wicked theme, they make this Ariana Grande makeup launch even more special.
Where and When to Shop
The R.e.m. Beauty Wicked: For Good collection will be available starting Wednesday, October 1st exclusively on rembeauty.com and ulta.com. Given the success of Grande’s previous Wicked collaboration, beauty enthusiasts are advised to mark their calendars for the launch date.
Perfect Timing for Movie Night
With Wicked: For Good set to premiere in November, this collection arrives at the perfect time for fans. Whether planning a movie night with friends or adding everyday magic to your routine, these products offer a sophisticated way to embrace the world of Oz.
Grande’s approach to this second collaboration shows her growth as both an artist and beauty entrepreneur, creating products that honor the source material while standing strong as independent beauty essentials. The collection successfully bridges the gap between fantasy and reality much like the musical that inspired it.
For those ready to defy gravity with their makeup game, the wait is almost over.
