The country’s frozen yogurt favorite just hit a major milestone and delivered a new way to enjoy its signature swirl. llaollao Philippines reached 100 stores nationwide and introduced the llaollao Brioche, a warm bun filled with cool, creamy froyo that turns your usual cup into a pocketable treat made for busy days and little wins.
Meet the llaollao Brioche
The Brioche is a format, not only a flavor. Think soft, buttery bread hugging premium frozen yogurt, then finish it your way with sauces, crunches, and fruit. The goal is a sensory contrast that lands every time, warm and cool, soft and crisp, light and indulgent. It is easy to hold, easy to share, and even easier to crave.
Brand leaders say the Brioche was designed to bring familiar comfort and modern convenience together. The idea is to make frozen yogurt feel like a daily ritual you can take with you, while still living in a lifestyle space where wellness, indulgence, and good design sit side by side.
The build stays true to what fans love about llaollao. You start with creamy, high-quality yogurt. You layer in sauces and toppings for texture. You close it with the bun’s gentle warmth so every bite feels balanced. The experience is new, but the DNA is the same, customizable, fresh, and fun.
Availability and launch offer
The llaollao Brioche rolls out in select Mega Manila stores starting August 20, 2025. Suggested price is Php 179. During the Wellness Lounge celebration on August 14, there is a Php 99 introductory offer so early birds can try the hot-and-cold combo first. Quantities and store lists are limited, so check local availability.
100 stores and a growing fanbase
Brioche arrives at a turning point for the brand. llaollao has steadily expanded across the Philippines since opening in 2016, serving tens of millions of cups and earning a reputation for lines that move fast and flavors that keep people coming back. Hitting the 100-store mark confirms the momentum and reflects how the brand grew from a mall favorite to a national staple.
The team views this milestone as a thank you to everyone who lined up, posted their swirls, and brought friends along. It is proof that a simple idea made well can scale without losing what made it special. The message is consistent, quality ingredients, real customization, and a satisfying finish are still the brand’s north star.
Recognition and leadership
As part of the celebration, llaollao shared that it was recognized by Q Asia as the No. 1 frozen yogurt brand in the Philippines. The nod underscores what fans already know and helps cement the brand’s role as a category leader while it continues to grow.
Why it matters
The Brioche signals a wider move. llaollao is leaning into a lifestyle approach that blends feel-good indulgence with wellness, while keeping service quick and the experience photogenic. The product is simple to describe yet surprisingly fun to eat, which makes it ripe for everyday routines and social sharing.
Step into the Wellness Lounge
To launch the milestone and the Brioche, llaollao hosted a Wellness Lounge at SM Mall of Asia on August 13 and 14, 2025. The pop-up was built to calm, recharge, and delight. Guests found yoga and breathwork spots, foot-massage corners, chill soundscapes, and content-friendly nooks to capture the moment. A Brioche Bar and smoothie station kept the treats flowing, and the fan-favorite green Spoon Slide plus a mini pickleball court added a playful hit of movement.
From pop-up to year-long collab at The Dessert Museum
The experience does not end there. Beginning August 21, the Wellness Lounge transforms into a year-long room at The Dessert Museum. The space brings signature elements from the pop-up into a permanent, Instagram-ready setup, the Spoon Slide, wellness-inspired zones, and Brioche displays built for photos and fun. Limited complimentary vouchers are planned to keep visits sweet and to weave llaollao deeper into the city’s lifestyle map.
A pocket ritual for modern days
The Brioche is an everyday object with a little theater built in. It warms your hands while the yogurt cools your palate. It plays with texture without getting messy. It turns a quick snack into a small, satisfying break. That balance is the point and the promise.
What’s next
With 100 stores now open and more on the way, llaollao is focused on making the experience more accessible and more personal. Expect the Brioche to expand to additional locations, seasonal toppings to rotate in, and the Wellness Lounge concept to keep inspiring playful, wellness-meets-indulgence moments in and out of store.
Stay updated
Follow llaollao Philippines on Facebook, Instagram, and TikTok for the latest store openings, Brioche drop schedules, and Wellness Lounge news. Watch for limited offers and in-store activations tied to the new format.
