March 22, 2025 The voice of all eras.

Singapore’s Love, Bonito is Finally Here in the Philippines!

July 17, 2024

July 17, 2024

This is your sign to update your OOTDs and go on a shopping date with your girls.

Who doesn’t love soft palette clothes? These versatile and timeless pieces provide a calming and sophisticated look and are easy to mix and match, making it a breeze to style outfits without much effort.

Therefore, it’s no wonder Love, Bonito has become a cult favorite among many. Known for their relaxed colors in dresses, blazers, and other staples, they’ve revolutionized fashion by making their clothes functional for women—from running errands to picking up kids. Furthermore, for fashionistas, a trip to Singapore was never complete without visiting Love, Bonito.

Love, Bonito is Now Open in Makati!
Love Bonito Store

Love, Bonito designs dresses with thoughtful features like pockets, embodying their “Ready to Live” philosophy for on-the-go women. The brand’s stylish Rachel ruched-ready blazer is also part of this collection, catering to active lifestyles.

These fashionable pieces from Love, Bonito are now more accessible to women in the Philippines. The brand opened its first store in the country on July 13 at Greenbelt 3, Makati City.

Convenient Shopping Experience

Gone are the days of just adding to a cart online or waiting for pop-ups around the Metro. Now, Filipinos can simply visit the physical store, try out Love, Bonito’s latest silhouettes, and bring them home! As co-founder Rachel Lim said, “It’s been a long time coming.”

As a brand that thoughtfully puts together design and functionality, Rachel emphasized how important it is to have an “in-person” relationship with customers. “Online data can tell you what’s selling, what’s not selling, but it’s only when you go down to interact and observe the customers and talk to them that we realize the different insights as to why this is working and why this is not working, and this is additional insight,” she shared.

Love, Bonito has designed their store layout with convenience in mind. They designed their store layout with convenience in mind. Spacious areas between racks accommodate mothers with strollers. Sitting zones are available for partners waiting. The fitting rooms feature a queue system for efficient customer flow.

You can take a number, grab a coffee, and get buzzed when your fitting room is ready. CEO Dione Song and co-founder Rachel Lim also hinted at plans to integrate an omnichannel experience, making shopping even easier.

Planning to revamp your wardrobe? Now is the perfect time to visit Love, Bonito. Discover their newest release of chic workwear essentials and stylish casual pieces like dresses, jumpsuits, blazers, wide-leg pants, and more, perfect for the modern Asian woman.

Drop by Love, Bonito on the second floor of Greenbelt 3 and bring your girls—or your partner—for a fun shopping date!

Cover image credit: @lovebonito

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