April 13, 2024 The voice of all eras.

RIMOWA Symphony of Travel: Unveiling the New Never Still Journey with Jay Chou

March 28, 2024

March 28, 2024

Travel aficionados and style gurus, gather around! RIMOWA, the synonym for premium luggage since 1898, has just rolled out the red carpet for its latest Never Still campaign narrative.

Starring the uber-talented Jay Chou and scored by none other than Hans Zimmer, this fresh chapter promises a journey beyond the horizon.

Melody on the Move

Enter Jay Chou, the embodiment of versatility, navigating London’s vibrant streets with his RIMOWA Original Cabin in Titanium in tow. This isn’t just about moving from point A to B; it’s the essence of spontaneity and the thrill of discovery that travel injects into the creative soul.

Jay Chou carrying his Rimowa luggage

Jay Chou’s globe-trotting life mirrors RIMOWA’s ethos: continuous motion as a means to internal growth and enlightenment.

Hans Zimmer’s Harmonious Handiwork

Enhancing the visual voyage, Hans Zimmer’s bespoke score weaves a musical backdrop that harmonizes perfectly with the campaign’s heart.

His third RIMOWA encore will also feature him personally, revealing the treasures he packs in his RIMOWA Original Cabin Twist during his globe-spanning escapades.

The Never Still Series: A Tradition of Trailblazers

Echoing its predecessors’ legacy, the new installment invites us to view travel as more than a journey. It’s a transformative adventure that has shared the narratives of icons like ROSE, Lewis Hamilton, and Kylian Mbappe.

And now, with Jay Chou at the helm, the campaign sets sail into a broader realm of inspiration.

A Journey of Inspiration
rimowa luggages

The Never Still campaign with Jay Chou and Hans Zimmer is more than just a marketing ploy; it’s a celebration of the transformative power of travel. It’s an invitation to embrace the unknown, to seek out new experiences, and to let the journey shape our creative spirit.

So, whether you’re a seasoned traveler or an armchair adventurer, let RIMOWA’s Never Still campaign inspire you to embark on your own journey of discovery. Pack your RIMOWA suitcase with your essentials, put on your favorite Hans Zimmer soundtrack, and let the world be your guide.

Cover image credit: Rimowa

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