June 21, 2024 The voice of all eras.

MINISO x BT21: A Collaboration Worth the Hype

June 3, 2024

June 3, 2024

MINISO Philippines has just launched a collaboration that promises to take your shopping experience to the next level. Introducing the MINISO x BT21 collection, now available at SM Mall of Asia. This highly anticipated release features over 113 products, ranging from bags and accessories to home essentials and digital items, ensuring there’s something for everyone.

A New Wave of Excitement

On June 1, 2024, MINISO Philippines unveiled the first wave of the MINISO x BT21 collection. This extensive range of products, priced from Php 69 to Php 1,499, brings the beloved BT21 characters into the MINISO universe. Whether you’re looking for personal items, travel essentials, or stationery, this collection has you covered.

The collection’s launch at SM Mall of Asia is just the beginning. Delightful BT21 products are coming to select stores nationwide. Filipino fans will have a chance to enjoy them soon. Andrew Ybardolaza, from MINISO Philippines, shares his excitement: “Get ready for the enchantment as we expand our IP offerings.” He adds, “We aim to create immersive experiences that resonate with global audiences.”

Iconic Characters Meet Creative Designs

BT21, the beloved characters by LINE FRIENDS and BTS, are expanding MINISO’s IP Collection in the Philippines. This collaboration offers more than just products. It provides an entire experience, combining iconic characters with MINISO’s distinctive and innovative approach to daily items

Furthermore, MINISO is well-known for its extensive selection of lifestyle products, ranging from health and beauty to toys and snacks. This latest collection is evidence of their dedication to original designs and international collaborations. Moreover, Jody Garcia from MINISO Philippines emphasizes, “Join us on this journey of discovery and exploration as we bring iconic characters and beloved brands to life in creative and unique ways.”

What’s Next?

The excitement doesn’t stop here. Fans can look forward to the second wave of the MINISO x BT21 collection coming soon. As MINISO continues to introduce new IP collaborations, shoppers can expect even more delightful surprises and unique products that reflect the brand’s global perspective.

Stay tuned and keep an eye out for these exciting new additions to your favorite MINISO stores. This collaboration is just the beginning of many more to come, promising to bring joy and creativity to your everyday life.

Cover image credit: MINISO

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