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Excited for IU’s concert? Don’t Miss the IU HEREH Pop-up Store, Opening in May!

May 15, 2024

May 15, 2024

Excited for IU concert in Manila? Don’t Miss the IU HEREH Pop-up Store, Opening in May!

Are your tickets ready for IU’s concert on June 1 at the Philippine Arena in Bulacan? Well, here’s more good news for you, Filo UAENAs! Starting from May 19 to May 28, an IU pop-up store will be set up at the Mall of Asia. This is your chance to grab exclusive merch and show your support for IU ahead of her much-anticipated performance.

As part of the South Korean idol’s HEREH World Tour Concert in Manila, fans can look forward to an exclusive selection of HEREH merchandise and other IU items. Recognizing the unwavering devotion of IU’s fans, Pulp Spaces+—a subsidiary of local promoter Pulp Live World—debuted with this project to provide a heartfelt experience, celebrating IU’s artistry and her special bond with her audience.

Here’s Everything You Need to Know About IU Pop-Up Store in Manila
IU HEREH Pop-up Store

It’s budol time! Get those wallets ready because you’re about to dive into IU’s world of delights starting May 19! Head over to SM Mall of Asia from 11 am to 9 pm for a pop-up store experience like no other.  This is not your regular shopping experience. It’s about diving into IU’s universe and getting hyped for the concert together.

As PULP puts it:

“UAENA can expect a carefully curated selection of items, ensuring a memorable shopping experience that complements the excitement building up to the concert.”

Following the release of her highly anticipated comeback album, The Winning, in February of this year, Lee Ji-Eun, better known as IU, unveiled the itinerary for her much-anticipated world tour. The list of destinations includes a stop in the Philippines, her first show in almost five years since her Love Poem tour in 2019.

In addition to her popular tracks like Blueming, Holssi, You&I, Good Day, and Bbibbi, IU has recently collaborated with BTS’ V on the pre-release single Love Wins All. Prior to that, she teamed up with G-DRAGON for Palette and BTS’ SUGA for eight.  In turn, she was also featured in SUGA’s Agust D single, People Pt.2.

Film and TV appearances

Beyond her enchanting melodies, IU graces both the screen and stage with her captivating presence. Renowned for her performances in cherished films and series such as Hotel del Luna, Moon Lovers: Scarlet Heart Ryeo, My Mister, The Producers, and Dream High, she effortlessly weaves tales of emotion and magic.

Her collaboration with Park Seo Joon in the 2023 sports comedy-drama Dream further showcased her versatility. Early this year, she announced that she will once again illuminate the screen in her upcoming Netflix drama, Thank You for Your Hard Work (When Life Gives You Tangerines), where she shares the spotlight with Park Bo Gum.

With such talent and grace, it’s no wonder fans eagerly await IU’s concert! But first, swing by the IU HEREH Pop-up Store at the Mall of Asia from May 19 to May 28.

Gear up in style and immerse yourself in the IU experience before the big show. See you!

Cover image credit: @dlwlrma

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